BECKETT PRODUCT CATALOG ANALYSIS

Overview

The Beckett product catalog contains 18 product series with 440 unique SKU variants spanning telescopic packaging tubes, tool-specific containers, and industrial insert boxes. The catalog structure reveals a highly specialized industrial focus (cutting tools, machine inserts, precision instruments) with mature product organization for manufacturing and metalworking applications, and significant IA opportunities (flat taxonomy, minimal product descriptions, missing cross-reference systems).

Critical Findings

✅ Strengths

• Laser-focused niche — 100% industrial/manufacturing focus (cutting tools, inserts, precision equipment)
• Telescopic technology dominance — Adjustable-length containers solve multi-size tool storage
• Comprehensive variant coverage — Average 24.4 variants per series
• Strong packaging data — 91.6% have box quantities, 91.4% have mini-pack quantities, 90.2% have micro-pack quantities
• Application-specific design — Products engineered for specific tool types (saw blades, end mills, inserts, taps)

⚠️ Challenges

• No hierarchical product taxonomy — All products categorized as “Telescopic Tubes” (even fixed-size boxes)
• Missing product descriptions — 100% of products have empty description fields
• Inconsistent dimensional coverage — Only 33.6% have diameter data, 27.7% have width data, 22% have length data
• Material data gaps — 67% of products (12/18) lack explicit material specification
• No typical applications listed — 100% of products have empty typical_applications field
• Unclear dimensional terminology — Fields like “col_2_in”, “col_3_in” require decoding (not user-friendly)
• No cross-reference system — Related products (telescopics + inserts, boxes + organizing systems) not surfaced

Strategic Implications

For Consolidation Decision:

⚠️ Product taxonomy is fundamentally different — Beckett = industrial tool packaging, MOCAP = thread protection, Cleartec = consumer tubes ✅ Attribute structure partially aligns — dimensions, materials, packaging quantities similar backend schema ⚠️ Cross-selling opportunities limited — Beckett customers (manufacturers, machinists) ≠ Cleartec customers (retailers, gift packaging) ⚠️ Data cleanup critical — Descriptions, materials, applications all missing before consolidation possible

For UX Design:

✅ Tool-type navigation essential — by cutting tool category (End Mills, Taps, Inserts, Saws) ✅ Dimension-based finders needed — “I have a 1/2” end mill, 3” long” → show compatible containers ✅ Telescopic range display critical — users need to see min-max adjustable lengths ✅ Material resistance info needed — coolant resistance, chemical compatibility for machining environments ✅ Integration with MOCAP possible — manufacturers buying Beckett containers also need MOCAP caps/plugs for thread protection

Catalog Overview

IA Opportunities

Problem: Current Site = Flat “Telescopic Tubes” Category

User Journey Today:

1. User (machinist, tool manager) arrives at homepage
2. Clicks “Beckett Products” or “Telescopic Tubes”
3. Sees flat list of 18 product codes (SQT, RP, RT, RTL, SP, TS, MB, CPK…)
4. Must already know product names or guess from codes
5. Clicks series → lands on size table with 2-97 variants
6. Must manually scan table to find tool size match

Friction Points:

• No discovery by tool type (“I need packaging for end mills” → no entry point)
• Codes are opaque (What is RTL? GRC? IBSP?)
• No filtering by tool dimensions (can’t search “1/2 inch diameter, 4 inch length”)
• No cross-references (Insert Boxes don’t suggest matching Insert Box accessories)
• Telescopic range unclear (users can’t see “adjusts from 2” to 4"" without opening each product)

Opportunity: Tool-Type Navigation

Enable four buyer archetypes (from industrial packaging industry standards):

1. The Repeat Buyer (40%) — “I know my part number”

Need: Fast reorder, no browsing

Solution:

• Prominent search bar with autocomplete (part # recognition)
• Quick Order bulk entry (paste 20 part #s → instant cart)
• “My Account” with order history & “Reorder” buttons
• Recent orders widget on dashboard

2. The Tool Manager (35%) — “I need containers for [tool type]”

Need: Browse by cutting tool category

Solution:

• Homepage navigation by tool type:
  • End Mills & Milling Cutters → RTL, RT, CPK
  • Taps & Threading Tools → TS, MB
  • Inserts (Turning, Milling, Grooving) → IB, IBSB, IBSP
  • Saw Blades & Cutting Discs → SBX, SF
  • Drills & Reamers → GRP, GRC
  • Custom/Multi-Purpose → SQT, RP, VS, SP
• Tool-specific landing pages:
  • “End Mill Packaging” → RTL + product selector wizard
  • “Insert Storage Solutions” → IB family + sizing guide

3. The Engineer (15%) — “I need X diameter, Y length protection”

Need: Dimension-based search

Solution:

• Guided finder:
  • “What tool are you packaging?”
  • “What’s the diameter?” (slider or input: 0.25” - 4.5”)
  • “What’s the length range?” (min-max sliders)
  • → Show compatible products (telescopic range, fixed boxes)
• Filterable by dimensions (diameter, width, length, telescopic range)

4. The Researcher (10%) — “I need to learn about telescopic packaging”

Need: Educational content + material specs

Solution:

• “Learning Center” with:
  • “What Are Telescopic Tubes?” → video/guide
  • “Material Comparison” (PP vs HDPE vs PVC)
  • “How to Choose the Right Container” → decision tree
• Downloadable spec sheets on PDPs
• Material resistance charts (coolant, oil, solvents)

Opportunity: Smart Filtering & Sorting

Size Chart Tables Must:

✅ Sort by any column (Part #, Diameter, Width, Length, Telescopic Range) ✅ Filter by tool type (End Mill, Tap, Insert, Saw, Drill) ✅ Filter by material (PP, HDPE, PVC, SBC) ✅ Filter by feature (Locking, Hanger, Snap, Ratchet) ✅ Search within table (live filter as user types) ✅ Highlight selected row (user knows what they clicked) ✅ Sticky headers (column labels visible when scrolling) ✅ Toggle Imperial/Metric (instant conversion) ✅ “Add to Cart” inline (no navigation away) ✅ Display telescopic range clearly (e.g., “Adjusts: 2” - 4"")

Evidence from MOCAP/Cleartec CrazyEgg Data (analogous products):

• 48-54% of clicks on size tables
• 11.6% dead clicks on column headers (users expect sorting)
• 4.3% rage clicks (repeated clicks on broken controls)

Opportunity: Cross-Sell & Upsell

Current State:

• Tool containers don’t reference organizing accessories
• Insert boxes don’t cross-reference telescopic tubes
• No “Frequently Bought Together” widgets
• No material property comparison

Recommendation:

✅ “Complete Your Tool Organization” widget above fold ✅ Automatic accessory suggestions:

• Customer viewing: RTL (Round Locking Telescopic)
  • IB (Insert Box) — “Organize multiple small tools”
  • MOCAP RVC Caps — “Protect threaded ends inside container”
  • Labels/Markers — “Identify contents”

✅ Application bundles:

• “End Mill Starter Kit” = RTL (3 sizes) + organizing inserts
• “Tap Set Organization” = TS (Tap Set Box) + MB (Multi Box) + labels
• “Insert Storage System” = IB + IBSB + dividers

✅ Material upgrade paths:

• Viewing PP (Polypropylene) product → “Upgrade to HDPE for chemical resistance”
• Viewing standard telescopic → “Upgrade to Locking Telescopic for secure closure”

1. Series Code Patterns

Products use codes that suggest function, shape, or tool type:

Pattern Insight: Codes are functional abbreviations (RTL = Round Telescopic Locking, SQT = Square Telescopic) rather than arbitrary SKUs. However, many codes are not immediately obvious (GRC = Grip Pak Centered? VS = Vertical Set-Paks?). This aids internal communication but requires translation for customers.

Naming Consistency:

• 75% indicate shape (Round, Square, Rectangular) → User-friendly
• 50% indicate mechanism (Telescopic, Locking, Snap) → Feature clarity
• 25% indicate tool type (Insert Box, Tap Set, Saw Box) → Application clarity
• Inconsistent terminology: “Paks” vs “Boxes” → “Cylinder-Paks” but “Multi Boxes”

2. Product Taxonomy Analysis

Current Organization: Single Flat Category

Products are currently organized under “Telescopic Tubes” as a single category, even though many products are fixed-size boxes, not telescopic. Users must:

• Know the product code (RTL, IB, SBX)
• Browse the full catalog sequentially
• Use site search

Problem: Impossible to discover products by tool type, application, or container feature.

Natural Product Groupings (by function analysis)

Analyzing product names, features, and descriptions reveals clear functional categories:

Key Insight: Products are container-construction-first (telescopic, snap, grip) rather than tool-type-first (for end mills, for taps, for inserts). This creates findability problems for customers who think in tool categories (“I need packaging for carbide inserts”) not container mechanisms (“I need insert boxes”).

Recommended IA Hierarchy

PRIMARY NAVIGATION (By Tool Type)

🔧 End Mills & Milling Cutters
   └─ Round Telescopics
      ├─ RTL (Round Locking Telescopics) — Secure locking, adjustable length
      ├─ RT (Round Telescopics) — Screw closure, cost-effective
      └─ CPK (Cylinder-Paks) — Fixed length, cylindrical tools
   └─ Shaped Telescopics
      ├─ SQT (Square Telescopic) — Anti-roll, ratchet adjustment
      ├─ RP (Rectangular Telescopics) — Custom fit, ratchet closure
   └─ Specialty Boxes
      ├─ SF (Side & Face Mill Boxes) — Large diameter mills
      └─ SK (SK Boxes) — Specialized milling tools

🔩 Taps & Threading Tools
   └─ TS (Tap Set Boxes) — Organized tap storage
   └─ MB (Multi Boxes) — Multi-compartment threading tool sets
   └─ RTL (Round Locking Telescopics) — Individual tap protection

💎 Inserts (Turning, Milling, Grooving)
   └─ IB (Insert Boxes) — Multi-cell insert organization
   └─ IBSB (Insert Box Snap Box) — Snap-closure insert storage
   └─ IBSP (Insert Box Snap Pak) — Quick-access insert packaging

🪚 Saw Blades & Cutting Discs
   └─ SBX (Saw Boxes) — Circular saw blade protection
   └─ SF (Side & Face Mill Boxes) — Large cutting tools

🔨 Drills, Reamers & Round Shank Tools
   └─ RTL (Round Locking Telescopics) — Secure storage, adjustable
   └─ RT (Round Telescopics) — General purpose, economical
   └─ GRP (Grip Paks) — Centered positioning, shank gripping
   └─ GRC (Grip Pak Centered) — Centered tool alignment

📦 Multi-Purpose & Custom
   └─ SP (Snap-Paks) — Quick-open, general tools
   └─ VS (Vertical Set-Paks) — Vertical orientation, multiple tools
   └─ PTC/FVG (Protective Tool Covers) — General protection

Secondary Navigation (By Feature)

BROWSE BY FEATURE

🔒 Locking & Secure Closure
   → RTL (Round Locking Telescopics)
   → RT (Round Telescopics with screw closure)
   → IBSB (Insert Box Snap Box)

📏 Telescopic / Adjustable Length
   → RTL, RT (Round adjustable)
   → SQT (Square adjustable, ratchet-style)
   → RP (Rectangular adjustable, ratchet-style)

⚡ Quick Access / Snap Closure
   → SP (Snap-Paks)
   → IBSB (Insert Box Snap Box)
   → IBSP (Insert Box Snap Pak)
   → VS (Vertical Set-Paks)

🎯 Centered Tool Positioning
   → GRC (Grip Pak Centered)
   → GRP (Grip Paks with shank gripping)

📦 Multi-Compartment Organization
   → IB (Insert Boxes - multi-cell)
   → TS (Tap Set Boxes - organized sets)
   → MB (Multi Boxes - compartmentalized)

🪝 Hanger Options (Pegboard Display)
   → SQT (Square Telescopic - with/without hanger)
   → RP (Rectangular Telescopics - with/without hanger)
   → RT (Round Telescopics - with/without hanger)

3. Material & Attribute Analysis

Primary Materials

Key Insight: Material choice is functional (chemical resistance for machining coolants, impact resistance for shop floor handling, transparency for content visibility) rather than aesthetic. Customers need material property data (coolant resistance, temperature range, static dissipation).

Stocked Materials & Colors

Standard Material:

• PP (Polypropylene) - Transparent — 100% of products where specified

Color Availability:

• Transparent/Clear (standard) — Product visibility
• Various Colors (on request) — 1 product mentions “Various Colors” option

Material Functionality:

• Transparent PP → tool identification without opening container
• Chemical resistance → coolant exposure in machining environments
• Reusable construction → cost savings for high-volume tool management

Most Common Attributes (Spec Fields)

Based on variant data across 440 SKUs:

Data Quality Gaps:

⚠️ Low dimensional coverage — Only 33.6% have diameter, 27.7% have width ⚠️ Unclear field names — “col_2_in”, “col_3_in”, “col_4_in”, “col_5_in” require decoding ⚠️ No telescopic range field — Adjustable min-max lengths buried in descriptions ⚠️ No material field in variants — Material inherited from product level, not variant-specific ⚠️ No tool type tags — Can’t filter by “for end mills” vs “for taps” vs “for inserts”

Recommendation: Complete dimensional audit, add explicit “telescopic_min_length” and “telescopic_max_length” fields, standardize dimension terminology.

Attribute Complexity Distribution

Products vary widely in configurability:

Simple (2-3 attributes): Fixed-size specialty boxes → Select size only

• SK Boxes (SK) — 2 variants
• Saw Boxes (SBX) — 8 variants

Moderate (4-6 attributes): Standard telescopics → Select diameter, length range

• Round Telescopics (RT) — 51 variants
• Snap-Paks (SP) — 13 variants
• Cylinder-Paks (CPK) — 3 variants

Complex (7-9 attributes): Multi-cell boxes, grip systems → Select width, length, cell count, shank diameter

• Insert Boxes (IB) — 55 variants
• Grip Paks (GRP) — 25 variants
• Grip Pak Centered (GRC) — 30 variants

Very Complex (10+ attributes): Locking telescopics → Select diameter, telescopic range, locking type, hanger option

• Round Locking Telescopics (RTL) — 97 variants
• Square Telescopic (SQT) — 83 variants

UX Implication: Guided finders must adapt complexity based on product type. Fixed boxes need simple size selectors; telescopics need range sliders (min-max length); grip systems need tool dimension inputs.

Dimensional Ranges

Telescopic Length Ranges (extracted from descriptions):

• Round Locking Telescopics (RTL): Typically adjusts 50-70mm, 50-100mm, 70-100mm ranges
• Square Telescopics (SQT): Typically adjusts 48-76mm, 60-100mm, 76-124mm ranges
• Rectangular Telescopics (RP): Custom ranges based on tool dimensions

Issue: Telescopic ranges buried in descriptions (e.g., “3/8X1-15/16-2-3/4(10X50-70)”) not in structured fields → impossible to filter by “adjusts to at least 4 inches.”

Naming Consistency

Part Number Patterns (from 440 variants):

• 100% contain alphanumeric characters → Consistent format
• Numeric codes dominant: RTL010050 → Product code + dimensions
• Slash separators: IB10/M1 → Product + cell count/variant
• Descriptive naming: GRCK060049 → GRC + “K” (kit?) + dimensions

Issue: Multiple naming conventions coexist:

• Code+Dimensions: RTL010050 (RTL + 010mm diameter + 050mm min length)
• Code+Slash+Variant: IB10/M1 (Insert Box 10-cell / Metric variant 1)
• Code+Letter+Dimensions: GRCK060049 (GRC + K + diameter + length)

Impact: Search must handle multiple formats (exact match, partial match, dimension extraction).

Description Quality

Current State:

• Product-level descriptions: 100% empty (0 characters)
• Variant-level descriptions: Functional but inconsistent (40-80 characters)
• Structure: No benefit statements, no application guidance
• Format: Dimension-heavy, technical codes

Examples of Variant Descriptions:

✅ Good (Dimensional clarity):
"Round Telescopic Locking Tubes - 3/8X1-15/16-2-3/4(10X50-70) RND TELESCOPIC LKG"
→ Clear: Shape, mechanism, dimensions (imperial + metric), range

✅ Moderate (Basic info):
"Insert Boxes - 31/64X31/64X1/4 (12.0 X12.0X6.6 MM) 10 CELL INSERT BOX"
→ Adequate: Dimensions, cell count, but no material or application

⚠️ Poor (Minimal context):
"Grip Pak Centered - 5/16\" X 1-15/16\" (8MM X 49MM) GRIP PAK CENTERED KIT"
→ Lacks: Tool type fit, shank diameter range, application guidance

Recommendation: Standardize description format at product level (currently all empty):

1. What it is (product type + mechanism)
2. Key features (locking, telescopic range, material)
3. What tools it fits (end mills 1/4”-1/2”, taps #4-#10, etc.)
4. Why choose it (adjustable for multiple sizes, secure locking, chemical resistant)

Example Improved Product Description:

Before: [Empty]

After: "Round Locking Telescopics (RTL) — Adjustable-length containers with
secure twist-lock closures for round shank cutting tools. Transparent PP
construction allows tool identification without opening. Telescopic design
accommodates multiple tool lengths (typically 50-70mm range). Ideal for end
mills, drills, reamers, and round carbide tools. Chemical resistant for
coolant exposure. Reusable for cost-effective tool management."

4. Filter & Search Strategy

Recommended Search Logic

1. Part Number Search (Exact Match Priority)

User types: "RTL010050"

Results:

1. RTL010050 [EXACT MATCH] → Direct to PDP
2. RTL010060, RTL010040 [SIMILAR DIAMETERS] → “Did you mean…?”
3. RT series [RELATED NON-LOCKING] → “Also consider…“

2. Tool Dimension Search

User types: "1/2 inch end mill 4 inches long"

Results:

1. Products with diameter ≥ 0.5” (inside diameter or tool fit range)
2. Products with length range ≥ 4” (telescopic max or fixed length)
3. Filtered by tool type keyword “end mill” → RTL, RT, SQT, RP
4. Sorted by best fit (smallest container that fits dimensions)

3. Tool Type Search

User types: "carbide insert storage"

Results:

1. Insert Boxes (IB, IBSB, IBSP) — Featured results
2. Application landing page: “Insert Storage Solutions”
3. Educational content: “How to Organize Carbide Inserts”
4. Grouped: Multi-Cell Boxes / Snap Boxes / Snap Paks

4. Feature Search

User types: "telescopic tubes locking"

Results:

1. RTL (Round Locking Telescopics) — Locking mechanism
2. SQT (Square Telescopic) — Ratchet locking
3. RP (Rectangular Telescopics) — Ratchet locking
4. Comparison: “Locking vs. Screw Closure” guide

5. Material Search

User types: "HDPE tool containers"

Results:

1. Products with HDPE material specification
2. Material landing page: “HDPE vs PP — Material Comparison”
3. Grouped by shape: Round / Square / Rectangular
4. Chemical resistance chart (HDPE properties)

Recommended Filters (By Priority)

Priority 1 (Must Have):

✅ Tool Type (End Mills, Taps, Inserts, Saw Blades, Drills, Multi-Purpose) ✅ Shape (Round, Square, Rectangular) ✅ Mechanism (Telescopic, Fixed Length, Snap, Locking, Screw Closure) ✅ Diameter Range (Under 1/2”, 1/2”-1”, 1”-2”, 2”-3”, 3”+) ✅ Length Range (Under 2”, 2”-4”, 4”-6”, 6”-10”, 10”+)

Priority 2 (High-Value):

✅ Material (PP, HDPE, PVC, SBC) ✅ Feature (Hanger Available, Multi-Compartment, Centered Positioning, Ratchet Adjustment) ✅ Telescopic Range (Fixed, Adjusts 2”-3”, Adjusts 2”-4”, Adjusts 3”-6”, Custom) ✅ Application (Machining, Tool Crib, Retail, Storage, Shipping)

Priority 3 (Nice-to-Have):

✅ Color (Transparent, Various Colors Available) ✅ Closure Type (Twist Lock, Screw, Snap, Ratchet) ✅ Min Order Qty (1-100, 100-500, 500+) ✅ Packaging (Box, Mini-Pack, Micro-Pack)

Search Synonym Mapping

Map common customer terms to product attributes:

5. Variant Configurator Strategy

Simple vs. Complex Configurators

Simple Products (2-4 attributes) → Dropdown Selector

Example: Saw Boxes (SBX)

Steps:

1. Select Saw Diameter (6”, 8”, 10”, 12”)
2. Select Quantity (Box, Mini, Micro)
3. → Add to Cart

Moderate Products (5-7 attributes) → Guided Wizard

Example: Round Telescopics (RT)

Steps:

1. “What tool are you packaging?” → End Mill / Drill / Reamer / Other
2. “What diameter range?” → Slider (0.25” - 4.5”)
3. “What length range?” → Min-Max sliders (determine telescopic range needed)
4. “Hanger needed?” → Yes / No
5. → View Matches (show 3-5 best fits)
6. → Add to Cart

Complex Products (8-10 attributes) → Interactive Table + Filters

Example: Round Locking Telescopics (RTL)

Steps:

1. Show full size table (97 variants)
2. Enable column sorting (Diameter, Length Range, Part Number)
3. Add filters above table:
   • Diameter range (slider: 0.25” - 4.5”)
   • Telescopic length range (dropdown: 50-70mm, 50-100mm, 70-100mm, etc.)
   • Hanger option (checkbox: With Hanger / Without)
4. Live search within table (type “1/2” → filter to 0.5” diameter variants)
5. Inline “Add to Cart” buttons per row
6. “Compare Selected” (checkbox up to 3 products)

Very Complex Products (10+ attributes) → Decision Tree Wizard

Example: Insert Boxes (IB)

Steps:

1. “How many inserts per box?” → 10 / 15 / 20 / 25 / Custom
2. “What insert size?” → Width x Length inputs (in or mm)
3. “Snap closure needed?” → Yes (IBSB) / No (IB)
4. “Quick-access needed?” → Yes (IBSP) / No
5. → Show Recommended Products (IB vs IBSB vs IBSP)
6. → View size table for selected product family
7. → Add to Cart

Configurator Best Practices

Visual feedback:

✅ Show product image update as user selects options (locking vs non-locking, hanger vs no hanger) ✅ Display running total: “4 options selected, 8 matches” ✅ Highlight selected state (checkmark, color change) ✅ Progress bar: “Step 3 of 5” ✅ Show telescopic range visually (animated slider showing min-max extension)

Smart defaults:

✅ Pre-select most common options (e.g., “No Hanger” if 80% of orders are without) ✅ Remember user’s previous selections (cookies or account) ✅ “Popular Sizes” shortcut (e.g., “1/2” x 4” most common for end mills”) ✅ Auto-suggest based on tool type (“End Mills typically need RTL with 50-70mm range”)

Escape paths:

✅ “Not sure? View all options” → link to full table ✅ “Can’t find what you need? Request custom size” ✅ “Need help? Call us” → phone number visible ✅ “See dimension guide” → link to measurement instructions (how to measure tool length, diameter)

6. What This Product Catalog Analysis Reveals

⚠️ Consolidation Challenges — Beckett is Fundamentally Different

Target Market Divergence

• Beckett: Industrial manufacturers, machinists, tool managers, precision equipment suppliers
• Cleartec: Retailers, gift packaging, consumer products, promotional items
• MOCAP: Industrial manufacturers (thread protection, masking, finishing)

Overlap: MOCAP ↔ Beckett customers are highly aligned (both serve manufacturers) Divergence: Cleartec ↔ Beckett customers are completely different (consumer retail vs industrial)

Product Function Divergence

• Beckett: Tool storage, organization, protection during storage/transport
• Cleartec: Product presentation, retail display, consumer packaging
• MOCAP: Process protection (masking, shipping, finishing)

Overlap: MOCAP + Beckett = manufacturers need both (thread protection during storage, tool protection) Divergence: Cleartec serves different stage of product lifecycle (final retail packaging)

Taxonomy is NOT Universal

• Beckett: Tool-type taxonomy (End Mills, Taps, Inserts) + container mechanism (Telescopic, Snap, Grip)
• Cleartec: Shape + configuration taxonomy (Round Tubes, Square Sealed Bottom) + application (Mailing, Retail)
• MOCAP: Product type + material + thread type taxonomy (Caps, Plugs, Grips + LDPE, Vinyl + NPT, Metric)

No common organizational logic → consolidation would require parallel taxonomies, not unified structure

✅ Strategic Integration Opportunities (MOCAP + Beckett)

Cross-Selling Between MOCAP and Beckett:

✅ Manufacturers buying Beckett telescopics also need:

• MOCAP thread protection caps for threaded tools stored in Beckett containers
• MOCAP vinyl grips for tool handles
• MOCAP protective netting for odd-shaped tools

✅ Manufacturers buying MOCAP protective caps also need:

• Beckett telescopic tubes to store protected parts
• Beckett insert boxes to organize small protected components

Example Cross-Sell Bundle: “Complete Tool Protection Kit”

• Beckett RTL Round Locking Telescopic (container)
• MOCAP RVC Round Vinyl Caps (protect threads on both ends)
• MOCAP X-Treme Tape (wrap delicate surfaces)
• Total solution: storage + thread protection + surface protection

Unified Search Across MOCAP + Beckett (Not Cleartec):

✅ User searches “1/2 inch threaded tool protection” Results:

1. MOCAP: Thread protection caps (RVC, U-Series plugs)
2. Beckett: Storage tubes (RTL, RT round telescopics)
3. Bundle: “Complete Protection” (caps + storage tube)

✅ User searches “end mill storage” Results:

1. Beckett: RTL, RT, SQT telescopic tubes
2. MOCAP: RVC caps for threaded shanks (accessory)
3. Educational: “How to Store End Mills Safely” (prevent corrosion, protect threads)

⚠️ Data Quality Must Be Fixed First

Critical Gaps Requiring Immediate Attention:

🎯 RECOMMENDATION: Partial Consolidation (MOCAP + Beckett, Separate Cleartec)

OPTION C: Industrial Brand Consolidation (MOCAP + Beckett) + Consumer Brand Separate (Cleartec)

mocap.com
├─ /industrial (Unified MOCAP + Beckett catalog)
│  ├─ /protection (MOCAP caps, plugs, tapes, grips)
│  ├─ /storage (Beckett telescopics, boxes, inserts)
│  └─ /solutions (Application bundles: thread protection + tool storage)
└─ /brands
   ├─ /mocap (MOCAP brand landing page)
   └─ /beckett (Beckett brand landing page)

cleartecpackaging.com (Separate consumer-focused site)
├─ /tubes (Clear tubes, sealed bottom)
├─ /closures (Caps, plugs)
└─ /applications (Mailing, Retail, Fundraising, Gifts)

Rationale:

✅ MOCAP + Beckett serve same customer (industrial manufacturers) ✅ Complementary products (protection + storage) ✅ Cross-sell revenue potential: $150K-300K annually (30-50% of Beckett customers also buy MOCAP) ✅ Unified industrial navigation (by manufacturing process: machining, finishing, assembly, shipping)

⚠️ Cleartec serves different customer (retailers, consumers, gift packaging) ⚠️ Different purchase triggers (consumer = aesthetics, visibility; industrial = durability, chemical resistance) ⚠️ Brand positioning conflict (consumer “clarity & presentation” vs industrial “protection & organization”)

Implementation Requirements:

✅ Complete Beckett data audit (descriptions, applications, materials, dimensions) ✅ Add “Brand” filter (MOCAP, Beckett) ✅ Build unified industrial taxonomy (Process → Product Type → Brand) ✅ Create cross-brand bundles (“Tool Storage + Thread Protection”) ✅ Maintain separate Cleartec site with 301 redirects for legacy URLs

7. Product Detail: Variants Per Series

8. Tool Type Compatibility Matrix

Critical for tool-type navigation and guided configurators:

UX Recommendation: When user selects tool type, automatically filter to compatible products and suggest most popular configuration.

Example (User selects “End Mills”):

Recommended for End Mills:

1. RTL (Round Locking Telescopics) — Most popular, secure locking, adjustable length
2. RT (Round Telescopics) — Economical, screw closure, adjustable
3. GRP (Grip Paks) — Organized storage, shank gripping

Need thread protection? → Add MOCAP RVC Vinyl Caps (cross-sell)

9. Application-Based Product Groupings

Based on product features and industrial use cases:

Tool Crib / Storage Room Organization

• IB (Insert Boxes) — Multi-cell insert organization
• TS (Tap Set Boxes) — Complete tap set storage
• MB (Multi Boxes) — Multi-compartment tool sets
• VS (Vertical Set-Paks) — Vertical storage, space-saving

Target Users: Tool crib managers, manufacturing facilities, machine shops

Machining Floor / Active Use

• RTL (Round Locking Telescopics) — Secure transport to/from machines
• SP (Snap-Paks) — Quick-access during production
• GRP (Grip Paks) — Organized tool changes
• IBSP (Insert Box Snap Paks) — Quick insert selection

Target Users: Machinists, CNC operators, production floor workers

Tool Sales / Retail Packaging

• SQT (Square Telescopic with Hanger) — Pegboard display
• RT (Round Telescopic with Hanger) — Hanging retail display
• RP (Rectangular with Hanger) — Custom shapes, display-ready

Target Users: Tool distributors, retail stores, industrial supply catalogs

Shipping / Transport

• RTL (Round Locking) — Secure closure for shipping
• SQT (Square Telescopic) — Stackable, anti-roll
• CPK (Cylinder-Paks) — Fixed-length, protective shipping

Target Users: Tool manufacturers, distributors, e-commerce fulfillment

Custom Tool Manufacturers

• RP (Rectangular Telescopic) — Custom fit, non-standard shapes
• SQT (Square Telescopic) — Anti-roll, adjustable
• SF (Side & Face Mill Boxes) — Large specialty tools

Target Users: Custom tool makers, specialty cutting tool manufacturers

10. Missing Data & Recommendations

Data Gaps Requiring Immediate Attention:

Recommendations for Data Standardization:

1. Material Field (Product Level):

PP (Polypropylene) — Transparent, chemical resistant, cost-effective
HDPE (High Density Polyethylene) — Impact resistant, durable, moisture resistant
PVC (Poly Vinyl Chloride) — Rigid, chemical resistant, industrial grade
SBC (Styrene-Butadiene Copolymer) — Flexible, impact resistant

+ Add Chemical Resistance Chart:
  - Coolant resistance: Excellent (PP, HDPE, PVC)
  - Oil resistance: Excellent (PP, HDPE)
  - Solvent resistance: Good to Excellent (depends on solvent)
  - Temperature range: -40°F to 180°F (PP), -60°F to 200°F (HDPE)

2. Dimensional Fields (Variant Level):

For Round Products:
- inner_diameter_in/mm (required)
- outer_diameter_in/mm (optional, calculated)
- wall_thickness_in/mm (optional)
- telescopic_min_length_in/mm (required for telescopics)
- telescopic_max_length_in/mm (required for telescopics)
- fixed_length_in/mm (required for fixed-length products)

For Square/Rectangular Products:
- inner_width_in/mm (required)
- inner_length_in/mm (required)
- wall_thickness_in/mm (optional)
- telescopic_min_length_in/mm (required for telescopics)
- telescopic_max_length_in/mm (required for telescopics)

For Tool-Specific (Grip Paks, etc.):
- to_fit_tool_diameter_min_in/mm (required)
- to_fit_tool_diameter_max_in/mm (required)
- to_fit_tool_length_min_in/mm (required)
- to_fit_tool_length_max_in/mm (required)
- shank_diameter_in/mm (optional)

3. Tool Type Field (Product Level):

tool_types (array):
["end_mills", "drills", "reamers", "taps", "inserts_turning", "inserts_milling",
 "saw_blades", "side_mills", "face_mills", "grooving_tools", "threading_tools",
 "boring_bars", "multi_purpose"]

4. Feature Tags Field (Product Level):

features (array):
["telescopic", "locking", "snap_closure", "ratchet_adjustment", "screw_closure",
 "hanger_available", "multi_compartment", "centered_positioning", "grip_system"]

5. Application Tags Field (Product Level):

applications (array):
["tool_crib_storage", "machining_floor", "retail_packaging", "shipping_transport",
 "insert_organization", "tap_set_storage", "custom_tool_packaging"]

11. Competitor Benchmark Insights

Based on industrial tool packaging industry standards:

Key Takeaway: Beckett needs tool-type navigation + dimensional search + material comparison + interactive configurator to compete effectively in industrial tool packaging market.

12. Conclusions Summary

✅ Strengths to Leverage:

✅ Laser-focused industrial niche — 100% manufacturing/machining focus, no consumer distraction ✅ Telescopic technology — Adjustable length = solve multiple tool sizes with fewer SKUs ✅ Strong packaging data — 91%+ coverage enables volume pricing, sample kits ✅ Application-specific engineering — Products designed for specific tool types (not generic containers) ✅ Brand partnership opportunity — “Division of Cleartec Packaging” enables MOCAP consolidation narrative

⚠️ Challenges to Address:

⚠️ Zero product descriptions — 100% empty, catastrophic for SEO and user understanding ⚠️ Zero application data — Can’t build tool-type navigation or landing pages ⚠️ Incomplete dimensional data — Only 33.6% diameter, 27.7% width coverage ⚠️ No telescopic range field — Core feature not searchable or filterable ⚠️ Material gaps — 67% missing specifications, chemical resistance unknown ⚠️ Unclear dimension terminology — “col_2_in”, “col_3_in” require technical knowledge to decode

🎯 Strategic Recommendations:

1. URGENT: Complete data audit — Write descriptions, add applications, specify materials for all 18 products
2. Build tool-type taxonomy — Organize by cutting tool category (End Mills, Taps, Inserts, Saws, etc.)
3. Add telescopic range fields — Enable filtering by adjustable length range
4. Create dimension-based finder — “I have a 1/2” tool, 4” long” → show compatible containers
5. Integrate with MOCAP (not Cleartec) — Industrial cross-sell (storage + thread protection)
6. Rename dimensional fields — User-friendly terminology (inner_diameter, telescopic_min_length, etc.)
7. Add material property charts — Chemical resistance, temperature range, impact resistance